The ego and environmental degridation

I agree with the idea id of commercial and materialism and its connection to the ego can cause great environmental disaster. It makes sense to me that the two are linked. When Naess is talking about the narrow self, he is referring to how most of us see our identity. When we hold this identity, we are unaware of the true self, which is ultimate consciousness. That means that we are unconscious the egoic identity. There is unconscious attachment to this identity; an example would be high school kids trying to fit by putting down other kids to make themselves look cooler, or spending tones of money on the latest clothes and gadgets. An athlete that is so focused on being the best, they are willing to push others out of the way. All of these examples are people that are unconscious to the world around them because they are so worried about themselves.
This self centered thinking leads people to not even think twice about environmental degradation when they try to keep up with the Joneses by buying a large house all the way out in Suburbia like everyone else and buys the biggest S.U.V. to impress other people. Having to buy the fanciest Jewelry to have a high status symbol without thinking about the human injustice in those mines where those diamonds were mined. This ego based behavior is going to need to shift if there is going to have this dis- identification from ourselves and the environment and us moving towards the total-field image.